Hotel Colonial Iguaçu

Overview

We took on the hotel's complete commercial operation: revenue, distribution, marketing and service. The goal was to turn digital presence into direct bookings and reduce dependence on OTAs.

Fronts

Revenue management, multichannel distribution, performance marketing (Google, Meta, Hotel Ads), content & social media and an active reservations center.

Scope

Commercial diagnosis, rate restructuring, commercial calendar, seasonal campaigns and monthly goal tracking.

Result

Consistent growth in direct revenue, better conversion of quotes into bookings and a predictable, measured commercial operation in continuous evolution.